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RESTON, VA — Wirefly.com, an online leader in one-stop comparison shopping for cell phones and wireless phone plans, today announced which phones were in highest demand by consumers in 2006.
“Given the continuing popularity of that iconic, slim Motorola phone month after month, it should come as no surprise that the top selling cell phone in 2006 was once again the Motorola RAZR,” said Wirefly’s President Brian Westrick.
Wirefly’s Westrick continued, “Wirefly has great insight into cell phone trends and more importantly, consumer buying behavior in the wireless market today. Wirefly.com has increasingly become a bellwether for consumer trends in wireless, as tens of thousands of people purchase cell phones and rate plans on Wirefly every month after comparing hundreds of phone models from all the major carriers.”
One year ago, Wirefly predicted 5 trends expected to become even more popular in 2006 www.wirefly.net. Read how this past year compared to our predictions.
Indeed, 9 out of the top 10 cell phones sold by Wirefly in 2006 were camera phones. In addition,
many new models introduced and advertised in 2006 placed a heavy emphasis on music capabilities,
including Walkman branded phones. In December 2006, 30 percent of all phones shipped by Wirefly had
built-in music capabilities.
While small and slim continued to be an overwhelming trend, 2006 did see the introduction of
exciting smartphones like the Cingular-branded smartphones, the Treo 700 series, the Motorola Q,
T-Mobile MDA, the Blackberry Pearl and Blackberry 8700 series, and Pocket PC’s like the Verizon
XV6700. These phones proved that users continue to demand sophisticated functionality, but are
expecting more stylish form factors as well.
Not only did Wirefly see strong growth in sales of phones made just for kids, but increasingly
services are being introduced targeted specifically to kids and parents. In late 2006, Wirefly inked
a deal with Disney Mobile, which is now a featured carrier on the Wirefly site.
Closely related to the trend in children’s cell phones are the expanded GPS geo-location services
that were heavily targeted to parents, including Sprint and Disney’s locator systems and alerts. The
fourth quarter of 2006 also saw a significant increase in marketing of GPS services by the cell
phone carriers themselves. Services like turn-by-turn driving directions featured heavily in
merchandising by Sprint and Verizon Wireless, and Wirefly expects to see this trend continue.
www.wirefly.com is America’s trusted source for cell phones, wireless service plans and wireless accessories. Owned and operated by Simplexity, Wirefly is the internet’s leading authorized dealer for every major cellular carrier in the U.S. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the lowest prices – online or anywhere else — on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the “best all-around number portability portal” and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit www.wirefly.com.