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WASHINGTON, DC — Wirefly.com– Although consumer use of cell phones is at an all-time high, a new Wirefly.com survey indicates that only 13 percent of consumers use their cell phone more than an average of 30 minutes per day.
The same survey revealed that 68 percent of users say the camera is their favorite cell phone feature — beating out built-in MP3 players, GPS systems or TV functionality. In addition, 17 percent of users take more than 15 pictures each month.
“The growing popularity of wireless email and text messaging has resulted in some consumers using their cell phones and PDAs more frequently, but for shorter talk durations, and that may be reflected in the survey’s findings,” said Brian Westrick, Wirefly’s President. “However people use their cell phones, more and more consumers are using Wirefly.com as a free, easy-to-use tool to help them find the right phone and the right calling plan — at the guaranteed best price.”
Free of charge and without any commitment, Wirefly.com’s Wireless Wizard allows users to compare prices and plans from every cell phone manufacturer and wireless carrier in every U.S. zip code. A few simple key strokes enables users to confirm whether they are getting the best deal available, the best coverage in their area or if they could achieve a greater savings with another plan. To use this tool, please visit – the pricing page.
The U.S. based online survey was conducted from October 13, 2006 to October 31, 2006 from a pool of individuals who had purchased new cell phones and new service plans from Wirefly.com. The sample of 2011 respondents was 54% female and 46% male. 38% of respondents were between the ages of 31-44, 33% were 45 and above, 18% were between the ages of 25-30, and 12% were 18-24. The margin of error was plus or minus 2 percentage points at a 95% confidence level.
Wirefly.com is America’s trusted source for cell phones, wireless service plans and wireless accessories. Owned and operated by Simplexity, Wirefly is the internet’s leading authorized dealer for every major cellular carrier in the U.S. Wirefly also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the lowest prices – online or anywhere else — on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the “best all-around number portability portal” and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information on Wirefly, its wireless products and its services, visit Wirefly.com.