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DISH Network(R) Introduces Tetris(R) TV With Oberon Media and The Tetris Company

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February 5th, 2010

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NEW YORK and ENGLEWOOD, Colo., Feb 03, 2010 /PRNewswire via COMTEX News Network/ — DISH Network L.L.C., the fastest growing pay-TV provider, along with Oberon Media and The Tetris Company, today announced the launch of Tetris(R) TV, a cutting-edge interactive TV game service.

Tetris TV will allow viewers to play Tetris, one of the most addictive and recognizable games in gaming history, with just a few clicks of their television’s remote. DISH Network is Oberon’s first partner to launch Tetris TV in the North America. Oberon is planning to roll out the service with additional partners worldwide.
Tetris TV on DISH Network features two popular Tetris games: Marathon and 40-Lines. Marathon has 15 challenging levels of game play, and 40-Lines is a race to clear 40 lines in as fast a time as possible. In future releases of the Tetris TV service, subscribers will also be able to compete with other DISH Network subscribers by posting their names and scores to national leader boards managed by Oberon Media’s iTV community and service management technology, JIVE(R). Additionally, Oberon Media’s JIVE technology will allow for the management of Tetris tournaments in future releases. Tetris TV will take advantage of this technology by offering prizes to top players later in the year.

“Tetris is one of the most popular games in history, and we’re proud to provide Tetris TV to our customers,” said Michael Kelly, EVP of Direct, Commercial and Advertising Sales for DISH Network. “The addition of Tetris TV shows our commitment to maintaining worldwide leadership in interactive television and gaming.”

“Oberon Media is excited to be in license with The Tetris Company, and, together, we’re looking forward to offering the iconic game in a new, creative way to players,” said Jonathan Boltax, Senior Director of ITV Programming and Service Management, Oberon Media. “The Tetris game is the perfect example of satiating the public’s ravenous appetite to play casual games on all platforms, and it’s a perfect fit for the iTV platform.”

“Working with Oberon Media to release Tetris TV allows us to reach millions of our fans in yet another way,” said Henk Rogers, CEO of Blue Planet Software, the company that manages the exclusive licensing rights to the Tetris game. “Interactive TV is an exciting venture for us, as we’re always hoping to give Tetris players a unique way to enjoy the game on their own and while interacting with each other. What’s better, a study published this year by BMC Research Notes showed how playing Tetris can create positive changes in our brains–so we’re happy to say that now, with the release of the Tetris TV service, TV could be good for you!”

Tetris TV is available to all DISH Network customers for $2.99 per month. To order Tetris TV, click here.

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