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December 23rd, 2010
Reston, VA – December 23, 2010 – Cell-phone manufacturer HTC announced this week that it plans to expand its “Sense” user interface to include computers and different types of electronic content.
Earlier this year, HTC fired up its HTCSense.com web site, which initially has been used to help find lost phones. However, Drew Bamford, HTC’s head of user experience, said that HTCSense.com will eventually be used to help deliver content to cell phones, such as e-books, magazines, music and video. The company now has a partnership with Netflix to provide content for Windows Phone 7 devices, an agreement that may be expanded to deliver Netflix content to a wider range of devices.
“Over the next year or so, we’ll be taking Sense and making it a richer, more capable and compelling experience,” Bamford said.
Bamford said that the growth of Sense is due to the company’s belief that 4G data will allow consumers to do more with their phones and computers, perhaps creating a new type of wireless mobile device that is a portable media center. At one end of the delivery process, 4G data service pours high-speed data into a phone, while the phone can wirelessly deliver content to a TV that’s equipped with DLNA technology.
“Before, Sense was the glue that tied together our Android and Windows phones,” Bamford said. “Now, Sense lives on the web, which allows us to do cool stuff.”
At the moment, HTC has just one 4G device available in the U.S.: the Evo 4G, which runs on Sprint’s WiMax network. Several more 4G devices are expected from HTC in 2011, including products that will work with Verizon Wireless’ LTE 4G network.
“At some point, you can imagine replacing your home Internet service with your 4G phone,” Bamford said. “I think we’re on the cusp of that transformation where mobile products and living room life collide.”
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