Shedding Light on T-Mobile’s ‘Project Dark’ Rate Plans

Wirefly Learn » Wireless News

October 28th, 2009

By Ari Driessen

As part of its covert plans for attempted wireless world domination, T-Mobile’s new rate plans went into effect this past Sunday, October 25th. As seemingly one of the most critical components of T-Mobile’s mysterious ‘Project Dark’ initiative, the new rate plans bring unlimited voice, text, and data use choices to the nation’s fourth-largest wireless network.

T-Mobile is offering two plan types — Even More and Even More Plus. The Even More Plus plans let consumers break free of annual contracts, but phone buyers will be required to pay full retail price for new equipment. Even More Plus subscribers can choose from three unlimited plans, including unlimited talk ($49.99), talk + text ($59.99), and talk + text + web ($79.99).

Even More plans require a 2-year contract, but offer Wirefly’s rock-bottom discounts on T-Mobile’s extensive phone lineup.

What’s new with Even More?

• All plans now include unlimited T-Mobile-to-T-Mobile minutes and unlimited night and weekend minutes.
• myFaves plans have been discontinued, but the myFaves interface is still available on all T-Mobile phones for no additional fee.
• Individual plans cost $39.99, $49.99 and $59.99 per month for 500, 1000 and unlimited minutes, respectively.
• Family plans cost $79.99 and $99.99 per month for 1500 and unlimited minutes, respectively.
• Unlimited text messaging can be added to any phone for $10 per month. Family plan customers can elect to subscribe to a $20 per month text messaging plan that covers all phones on the account.
• Unlimited text messaging can be added to any phone for $10 per month. Family plan customers can elect to subscribe to a $20 per month text messaging plan that covers all phones on the account.
• Unlimited Data can be added for $10 per month to “Phone First” devices (i.e. non-smartphones) and $30 or $35 per month for smartphones (i.e. Android, Sidekick, BlackBerry & Windows Mobile devices).

To be sure, it’s a raging battle between the nation’s four largest carriers to win new subscribers and keep existing ones. T-Mobile’s ‘Project Dark’ rate plans may not win the company wireless world domination, but they will certainly appeal to a price-sensitive consumer (or two) looking for even more bang for their wireless buck.

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Related posts:

1. T-Mobile Announces New Low-Cost Data Service Plans (via TmoNews)
2. “Project Black” The Rumored Marketing Mission from the Vaults of T-Mobile
3. AT&T axes unlimited data plans, adds iPhone tethering option
4. Enticing AT&T Phones without Required Data & Messaging Plans