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BlackBerry 10, when it was first released, was supposed to bring the BlackBerry OS back to the forefront of smartphone innovation. Since then, BlackBerry usage has declined, and BlackBerry pivoted to building devices that run the Android operating system, some of which feature the famous BlackBerry physical QWERTY keyboard. As of this writing, many apps and services that used to run on BlackBerry 10 no longer do. You can no longer buy apps from BlackBerry World either. In September 2018, BlackBerry announced that they would no longer manufacture any new devices that would run the BlackBerry operating system.
Regardless of where BlackBerry is now, it's undeniable that they blazed a trail for smartphones. Below, we've preserved the text that we originally wrote when BlackBerry 10 was released:
The new BlackBerry 10 operating system will change the way that you think about and interact with your Smartphone.
The BlackBerry 10 OS is breaking the mold in how people perceive BlackBerry® smartphones. Finally, premium entertainment and social media features are integrated on a smartphone OS that leads the industry for work and security features. Ensuring the integrity of your confidential information, these BlackBerry smartphones will surprise you with how well it keeps your personal information separate from your work information too.
The new BlackBerry Hub is now your one-stop shop to view all of your messages and conversations from all of your apps. With BlackBerry 10, you are in control of your messages and conversations with the new peek option, which discreetly displays a snippet of incoming messages.
One feature that almost every BlackBerry user is accustomed to is BlackBerry® Messenger, popularly known as BBM™. Beginning in 2013, in addition to sending and receiving messages of 2000 characters, you can also share and be seen with BBM™ video. BlackBerry 10 also comes with a redesigned BlackBerry World™ storefront that is a renamed and redesigned version of the BlackBerry App World™ that will give you access to all of the apps, movies, music, and books you love to use every day.
You can compare BlackBerry phones below:
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The BlackBerry 10 OS is a secure place to keep work separate from personal information.
With the new BlackBerry® Balance™ feature, you will have two smartphones in one that you can switch between with one simple gesture. This solved a big problem for previous business users that had personal data on their phone, but also had limited access because of restrictions placed on the phone by their employer.
BlackBerry Balance will also keep you from accidently sharing work information with personal contacts or social media networks by restricting access by personal apps. This helps ensure work information is kept separate and secure. So users’ personal apps cannot access work information, and work information cannot be copied and pasted into personal apps or email messages. It will also allow you to delete your work profile without the need to worry about losing your personal data and settings.
With the BlackBerry Hub, you will be able to view and manage all of your messages and conversations from both the personal and business profiles in one convenient place. This eliminates the time and hassle of flipping back and forth between apps to have conversations on social media and text messages. Like most BlackBerry operating systems before it, BlackBerry 10 uses a red notification light to alert you to when you have received a new message from one of the accounts that you link it with like Facebook, Twitter, text messages, BlackBerry Messenger, and emails. All of your messages are listed in as a flow of information with your most recent ones at the top of the BlackBerry Hub. You can even peek at your upcoming calendar entries.
You can stay connected with all of your friends and family around the world at no additional charge with the BlackBerry Messenger or BBM. BlackBerry Messenger allows you to send messages up to 2000 characters per message and receive confirmation when your contact receives and reads your message. With the new BlackBerry 10 OS, video calling has been added to BBM for the first time. This takes staying in touch with BBM to the next level by allowing you to switch your BBM text conversation to a face-to-face video chat with single tap on the screen.
Another addition to BlackBerry Messenger on BlackBerry 10 is the option to share your screen with your contacts. The benefits to the Screen Share feature are endless. You can now share pictures with family, your browser with friends to help you decide on the movie and the time to meet up, and you can review and edit an important document with a colleague.
In the newly redesigned and renamed BlackBerry Word, you can shop for your favorite apps, games, themes, music, and videos. There are 16 categories of apps in BlackBerry World that makes browsing through all of the apps available easy, but if you are looking for a specific app, you can search by keywords or by the name of the app.
In the games section, you will find all of your favorite games like Angry Birds, Minesweeper, & Fightin’ Words. Have you ever wanted your BlackBerry to reflect your mood or show your festive side? The themes that are available in BlackBerry World will allow you to customize and personalize your BlackBerry to fit the way you’re feeling or you can download a different theme for your favorite holidays or events. Music and video are also available to purchase in BlackBerry Word for viewing on your phone or computer. If you are a movie buff, but you don’t like to buy movies, you can keep up on the latest new releases by renting them from BlackBerry World.
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