The most popular social media platform in the world adds another achievement to its impressive track record. Because on Monday just this week, 1 billion users logged in to Facebook in one single day. Mark Zuckerberg, the founder and chief executive officer of Facebook, wrote about the milestone via his Facebook account (where else?). 1 billion people using Facebook in one day is equivalent to about 1 in 7 human beings living in the planet using Facebook to connect with friends and family in one day.
With 1.5 billion monthly active users, Facebook is the undisputed king of social media. Compared to other social media platforms, Facebook has a pretty sizable lead. For example, Twitter has around 316 million monthly active users. Facebook has also managed to seamlessly transition from its online roots to mobile, continuing to create new tools and improve itself to be of better use to an increasingly mobile driven global consumer populace. Today, over 87 percent of the 968 million users who log into Facebook every day do so using a smartphone or tablet.
In the past year, the world has certainly seen Facebook have a tighter focus on mobile. After all, this is where most of its advertising revenues are generated. As a matter of fact, Facebook revealed in July earlier this year that 76 percent of its ad earnings during the second quarter of 2015 came from mobile.
In his Facebook post, Zuckerberg stated that the company is ultimately for a better world where everybody is more connected and open. Based on what the social media giant has managed to do in the last few months, it appears to be closer to fulfilling that goal. As of July this year, around 700 million people have taken advantage of the Messenger mobile app, while Instagram (which Facebook owns too) has about 300 million monthly active users.
Some industry watchers are already noting that Facebook is fast evolving into something that is more than just a social media platform. There is certainly some evidence of that. Facebook’s Internet.org project is an initiative that aims to give free Internet access by way of a mobile app and a website, and it is already being rolled out in parts of Africa, Latin America, Asia, and other regions in the world with limited access to the web. Furthermore, Facebook is also exploring the possibility of having a drone (powered by solar energy for optimum efficiency) beam the Internet down to places in the planet where web access is nonexistent or severely limited.
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