At the start of this month, the South Korean tech giant had announced a voluntary global recall of its newest phablet, which numbered at least 2.5 million units. The recall was initiated after some reports surfaced that the handset suffered from batteries that overheated and in some cases, even exploded. The recall not only hurt the company’s finances, costing it billions of dollars of revenues, it also had a negative impact on Samsung’s branding, which has always taken pride in the quality of its smartphone offerings, especially its Galaxy lineup of products.
Samsung has stated on the record that the Galaxy Note 7 units that were shipped on the official September 1st launch date came with a battery different from the recalled handsets. Still, the number of overheating and exploding reports had done its damage, most especially in the Chinese mobile market, where Samsung has already been kicked out of the top five in terms of market share.
The South Korean mobile giant has since released a statement through its China website, extending an apology to Chinese mobile users for not doing enough to completely explain that the Galaxy Note 7 units that were shipped in the Chinese mobile market were using safe batteries. According to Samsung, the batteries on the devices sold in China came from a supplier different from the one that had overheating issues. Samsung further pointed out that the replacement units being rolled out in major mobile markets around the world are using the same batteries as those deployed and sold in China.
The company once again stressed how it is carefully looking into reports of overheating and exploding batteries in China, and has even gone to the extent of conducting inspections on the devices. Samsung found that that the batteries were not the cause, and has even backed up its findings by way of independent third party testers.
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