451 Research recently conducted a survey among owners of the Apple Watch, the first and only wearable device (to date) from Apple, and the results suggest that more than half of them are quite happy with the smartwatch. 451 Research had polled 145 Apple Watch owners based in North America during a period spanning July 27th until August 4th of this year, with the survey focusing on the overall satisfaction levels of the respondents, as well as their general likes and dislikes of Apple’s wearable device (more on those later).
The results of 451 Research’s survey show that 54 percent of those polled are “very satisfied” with the Apple Watch. While 33 percent stated that they were “somewhat satisfied”, a very robust 87 percent of the respondents gave the Apple smartwatch a good grade. On the opposite side of the spectrum, only 6 percent stated that they were “somewhat unsatisfied” with the Apple Watch, while another 6 percent said they were “very unsatisfied.”
The number of respondents is just 145, and it may not necessarily be a 100 percent accurate representation of the whole Apple Watch buying population. But at least, it gives Apple and the wearables industry an early idea of how mobile users are finding the Apple Watch so far. And it should be noted that Apple after all introduced three basic models of the Apple Watch -- the entry level Apple Watch Sport (starting at $349), the midrange Apple Watch (starting at $549), and the luxury Apple Watch Edition (starting at $10,000) -- which means that buyers of the wearable device may have different expectations depending on which specific model they got.
Still, as far as meeting expectations go, the Apple Watch seems to be doing a fair job. 451 Research’s survey results show that 51 percent of the respondents say that the smartwatch met their expectations, while 28 percent stated that the device even managed to exceed their expectations. Another 55 percent said that they will recommend the device to another, while 28 percent that they would “somewhat likely” recommend the Apple Watch to others.
As for general likes and dislikes, 451 Research’s poll suggests that notification was the top like (according to 49 percent of the respondents). The next like on the list was health and fitness monitoring (per 41 percent of those surveyed). The wearable device’s design also managed to be picked as the top feature of 30 percent of poll participants).
With regards to dislikes, 37 percent said that the battery life is inadequate, while 31 percent said that the device’s dependence on the iPhone is not a plus. Other dislikes include the absence of waterproofing qualities, the limited choices of apps, and the high learning curve. Also, 29 percent said that there was a lag time when scrolling through the device’s watch face.
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