Over the last couple of years, wearable devices are slowly gaining attention. But based on a survey conducted by GlobalWebIndex (GWI), makers of smartwatches, smart wristbands, and other wearables still have a lot of work to do in order for these products to hit the mainstream.
GWI surveyed a total of 170,000 adult users in the Internet across 32 markets and found interesting results. According to GWI's findings, 80 percent of all adults online own a smartphone (i.e. a mobile phone that runs on an operating system). That is hardly surprising, but when it comes to wearable devices, GWI found out that only 9 percent of adult Internet users own a smartwatch, while 7 percent of them owned a smart wristband.
While the percentage of smartphone owners is predictably high (actually, the highest it has ever been), it still can not beat legacy ownership and usage of personal computers (PCs), which has now reached 91 percent of all adults online.
GWI's research also offered other fresh new information. For instance, with regards to owners of wearable devices, most of them consist of wealthy males belonging to the 25 to 34 years old age group who are located in the Asia Pacific. This pretty much indicates that usage of wearable devices is still very much limited, specifically among rich yuppie gentlemen only, and still very, very far from the mainstream crowd.
As for the Android versus iOS platform debate, GWI's research also offers some insights. As expected, Android is still ahead of iOS in terms of ownership percentage (not sales). According to the data collected by GWI, Android's share in ownership is now at 54 percent, and it appears that Android's lead is increasing. GWI further notes that four years ago in 2011, the ratio of Android to iOS owners was just under 2 to 1. In 2014, the gap has significantly widened -- the ratio is now 3.5 to 1.
If we talk about tablet ownership, it is basically the same story, at least according to GWI's findings. iOS used to lead in tablet usage, but since 2012, Android has overtaken its rival and has not looked back ever since.
In terms of mobile Internet use, GWI has basically confirmed what everybody has been suspecting for a while now -- more and more people are accessing the web through their smartphones and they are accessing it longer. Indeed, GWI's surveys reveal that 75 percent of smartphone users access the Internet using their mobile devices, and they are surfing the web on their mobile devices longer now -- about 1.85 hours each day, increasing by 40 minutes compared to a couple of years ago.
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