Alcatel OneTouch has announced that it is planning to manufacture a smartphone that runs on Microsoft’s Windows 10 mobile operating system, which had launched more than a month ago on tablets and personal computers. As explained by Steve Cistulli, senior vice president of Alcatel OneTouch for North America, the China based phone maker will be introducing a Windows 10 handset before the end of 2015.
The timing of Cistulli’s words helps draw more attention to a rumored Windows 10 device from Alcatel OneTouch. Just recently, details of the handset (nicknamed the Fierce XL) leaked on the interwebs, courtesy of Evan Blass (posting on Twitter using the handle Evleaks). The details include information such as “SD210 (4 x 1.1 GigaHertz), W10M, LTE, 5.5 inch 720 pixels, 2 gigabytes/16 gigabytes, 8 megapixels/2 megapixels, 2,500 mAh, micro SD, VoLTE, HDV, and December.”
As for Windows 10, it has good reason to be pleased with this partnership. Support for its Windows 10 mobile operating system is present, but rather few and far in between. Sure, manufacturers of PCs have welcomed the new OS, but phone makers have been generally not as embracing. Of course, the continuing dominance of Google’s Android (the most widely used mobile operating system in the planet right now) and Apple’s iOS also play a huge part.
In an effort to stand out, Microsoft has been highlighting the fact that the Windows 10 mobile operating system can run on smartphones, tablets, PCs, and other devices. Still, interest from mobile users have been moderate only -- less than 4 percent of the United States market are using Windows Phone devices, per Kantar WorldPanel.
When Microsoft completed its acquisition of the hardware division of Finnish mobile manufacturer Nokia in 2014, it sort of turned off a few of its partner phone makers. Fast forward to now and sales of Windows Phone devices are not improving. Having said that, the company is still intent on debuting a premium range Windows 10 handset by the end of this year. Among high end smartphones, Windows Phone devices are not enjoying much success. But among budget friendly devices, such as the Lumia 532 (which is priced at only $93), Windows Phone seems to be faring better.
But the US market will prove to be a challenging arena for Alcatel OneTouch. The Chinese mobile manufacturer began selling smartphones to American consumers a couple of years ago, and is looking to make its mark among more established smartphone vendors. A few months ago, Alcatel OneTouch had pledged to increase its marketing efforts, and even invent in acquiring the necessary tech talent from the San Francisco Bay area.
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