Industry watchers from Deutsche Bank are projecting that the sales figures of Apple’s highly awaited iPhone 8 will likely not meet expectations. And because of this, the global market of smartphone devices will probably be slowed down, despite already generating some momentum so far this year.
Many expect the iPhone 8 (technically speaking, Apple has not revealed the official name yet) to sport a design that will significantly depart from that of iPhone models released in recent years. For instance, there is talk that the upcoming flagship device will be equipped with an updated organic light emitting diode (OLED) display screen, support for wireless charging, and a dual camera set up aligned vertically. It has been about three years since Apple has introduced major changes to its best selling product, most notably with the release of the massively popular iPhone 6 back in 2014.
Apple has built quite a track record of keeping things under wraps before formally unveiling a new iPhone model, and this year looks to be no exception. But the rumor mill has been particularly busy in the last few weeks, with speculation brewing that the iPhone 8’s release will be delayed.
Partly due to these rumors, market research firm BayStreet Research has projected that sales of iPhone devices in the United States mobile market will decrease about 10 percent during the third quarter of 2017, as compared to Q3 2016’s numbers. As indicated in a report recently published by Business Insider, Apple could be dealing with other possible issues beyond a delay -- with competition in the Chinese mobile market as intense as ever, and with demand for refurbished smartphones on the rise, the iPhone maker could see rough months ahead. It does not help that people are just not upgrading to new iPhones as frequently as before, and major mature mobile markets across the globe are now starting to hit maximum mobile saturation levels.
Intriguingly, the worldwide smartphone market is actually recovering from a not so good 2016. According to estimates by Gartner, the volume of shipments of smartphone devices will improve 5 percent in 2017, hitting almost 1.6 billion units in number this year. But if sales of the iPhone 8 will be underwhelming, it could have a negative impact on the overall global market of smartphones.
As explained by Roberta Cozza, director of research at Gartner, the worldwide smartphone market got a big boost so far this year thanks to the great reception of Samsung’s latest flagship devices, the Galaxy S8 and the Galaxy S8 Plus. The release of the iPhone 8 this year (which happens to coincide with the tenth anniversary of the release of the original iPhone back in 2007) should keep the momentum going through to the busy holiday shopping season and into the first quarter of next year. But if the iPhone 8 disappoints in terms of sales, the upside momentum is all but lost.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.