A couple of days ago, it was reported that Samsung was looking to incorporate an artificial intelligence digital assistant called Bixby into its upcoming Galaxy S8 flagship device (which is said to be debuting in March, with shipping dates commencing by April of this year). Now, there is some added speculation (courtesy of SamMobile) that Bixby will not be the only AI feature to be sported by the South Korean phone maker’s newest smartphone offering. Apparently, Samsung has filed a trademark recently in Europe for a technology called Samsung Hello, and it appears that this feature will be powered by AI.
Its rise began last year, but it seems that 2017 will be the year that AI (as used on digital assistants for mobile devices) becomes a big thing. Some of the world’s biggest phone makers have already started taking full advantage of AI in their respective handsets. Apple’s iPhone has Siri, while Google Assistant continues to gain some ground among Android powered mobile devices. Even Amazon’s Alexa is beginning to make its way to smartphones and tablet devices.
For sure, Samsung wants to join in on the fun, and instead of being content with the Google Assistant (a superb AI in its own right), the South Korean mobile manufacturer is deciding to take AI matters into its own hands. On paper, the Bixby AI already looks impressive -- it can handle payment transactions, control native mobile apps, identify objects and even detect texts via the camera app, and come with its own launch button. But it is not clear yet if it will be able to hold its own against Siri or Google Assistant (two services that have already gained some following from mobile users).
But the addition of Samsung Hello should make things more interesting, and for Samsung, more appealing. Based on the trademark the company recently filed, Samsung Hello takes full advantage of software that is capable of curating different kinds of content, whether they be social media posts, musical tracks, games, or even weather information, according to the user’s preferences. Simply put, Samsung Hello can figure out what the device owner likes and then fashions a personalized feed for that person. Furthermore, Samsung Hello also offers support for voice commands. Nobody knows just yet exactly how the Samsung Hello feature will be integrated or paired with the Bixby AI. It can be incorporated as a sub-feature of Bixby, or served as a separate entity.
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