Apple and Samsung are always locked in battle for smartphone domination. But while Samsung seems to be lording over the global smartphone market, Apple continues to be the king in the US market. According to the latest report from ComScore, Apple remained the leader in the US market for the three months that ended in July of this year, enjoying a market share of 44.2 percent, which is a slight improvement on the 43.1 percent it managed during the previous three months. As for Samsung, the South Korean smartphone maker saw its market share declining to 27.3 percent from the previous period’s 28.6 percent.
For several years now, Samsung has outshone Apple in the global smartphone market. During the second quarter of this year, the South Korean tech giant continued its winning streak against the iPhone maker. However, in the last couple of years, Samsung’s market share and sales figures have been steadily declining every quarter.
Despite having released two flagship devices, the Galaxy S6 and the curvy Galaxy S6 Edge, Samsung has failed to cure its slowing sales woes. During the second quarter of 2015, the company posted its seventh consecutive decrease in quarterly revenues. And it does not help that Samsung continues to feel the pressure of Chinese upstarts such as Huawei and Xiaomi, that is apart from trying to compete head to head on a quarterly basis with fierce rival Apple.
With the increasing use of phablets , Samsung should have an advantage -- it did, after all, popularized these types of smartphones with the release of its Galaxy Note line of devices. But in recent years, other phone makers have caught up, also releasing their own take on the concept of a smartphone with a large display screen. Even Apple has joined in on the fun, with its iPhone 6 and iPhone 6 Plus devices squarely belonging to the phablet category.
Trailing Apple and Samsung in the US market is LG on third place with a market share of 8.7 percent; Motorola on fourth place with a market share of 4.9 percent; and HTC on fifth place with a market share of 3.5 percent. With regards to mobile operating systems, Google’s Android remains the leader among American mobile users, capturing 51.4 percent of the market, although it is down from the 52.2 percent it captured during the previous quarter. As for Apple’s iOS, it got 44.2 percent of the market, which has improved from the 43.1 percent it enjoyed during the previous three months. Microsoft’s Windows Phone? It is down to 2.9 percent from 3 percent during the previous quarter.
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