iOS mobile users could preorder the yet to be announced iPhone 7 on September 9th of this year. This is according to known leaker Evan Blass (@evleaks) who recently posted a tweet that preorders for this year’s highly awaited iPhone offering (or maybe not) could start less than a couple of months from now.
It bears noting that September 9 is a pretty reasonable date, considering that last year, preorders for Apple’s flagship devices, the iPhone 6s and the iPhone 6s Plus, started on September 12th. A new iPhone model typically hits stores about a week after preorders start, which means that for this year’s upcoming iPhone 7, the release date could be around September 16th.
It will be certainly interesting to observe just how much preorders or first weekend sales will be recorded for the iPhone 7. It is no secret that Apple is sort of struggling with sales right now -- smartphone revenues during the past couple of quarters have decreased, and there is no doubt that the tech giant is looking to bounce back.
But will the iPhone 7 help rejuvenate Apple’s ailing sales? Rumors abound that this year’s iPhone offering will only offer a few new minor features. The talk is that Apple is saving up all the really cool new features for next year, which happens to be the year the iPhone will turn ten years old. The speculated new features for the iPhone 7 include stereo speakers, a bigger camera, a dual camera configuration, and a flat home button.
A few days ago, Apple celebrated the fact that it had shipped its 1 billionth iPhone. But it can not deny that the road ahead will be challenging. The company’s latest quarterly financials reveal that its revenue in the China mobile market has significantly declined, dropping 33 percent year over year to just $8.8 billion. China used to be Apple’s biggest market right after the United States, but now it has fallen to third behind Europe.
On closer inspection, this should not be too surprising. China after all is home to quite a number of emerging global powerhouse names in mobile, including Huawei, Oppo, and Xiaomi. These Chinese phone makers used to only offer budget friendly smartphone devices, but recent quarters saw them begin to release high end handsets, which are beginning to eat away at Apple’s market share. The upcoming iPhone 7 should still be a hit in China, but with all that competition, Apple’s dominance looks vulnerable.
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