If there’s one thing Apple’s marketing team does exceptionally well, it would be identifying how its products are used by their customers and relating it to emotions. Just as they have done in the past, Apple has released a Christmas ad that has taken the world by storm. The new holiday video, entitled “The Song” makes use of the company’s lineup of products as the medium used to reconnect generations.
The video shows a young woman who finds a mysterious letter—which turns out to contain a Voice-O-Graph vinyl record from her grandmother. The record plays a song that the grandmother sung by herself and recorded some time ago. Using Apple products, the young girl transforms the song into a more modern rendition by mixing it with her own voice. In the end of the clip, the grandmother is seen tearing up as she listens to the project her granddaughter made.
True enough, Apple has been able to produce products that have combined modern technology with that of the past. The iPad is one of their products that have already gained consumer attention—no matter how young or old they may be. Its simplicity of use makes it a more desirable device to have compared to other models available.
While the iPad may be a gaming device for some people, for others it is a personal computer—one they can easily carry around. And this is why the iPad continues to spark the attention of those who are looking for a device they can easily use to help them pass the time.
With iPad sales this year showing negative sales growth, it is saddening to know that not too many people are getting hooked to the device. Compared to the climbing sales of iPhone and Mac products, the iPad seems to have a harder time hitting their right audience.
Now that the “The Song” ad has been released, Apple hopes it will be able to resonate with the demands of its customers and entice them to purchase a new iPad device. Through the commercial, Apple has been able to prove once again that they truly know their market and know how their market uses their products. Its Christmas commercial shows that with the iPad, users can cross generations with different technologies. And more importantly, there’s no limit to what the iPad can do.
Truly, Apple has been able to make heartwarming videos throughout these years. This new video shows that there's more to Apple than just sales.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.