Everybody is all eager for this summer’s Olympic Games, which happens next month in the beautiful city of Rio de Janeiro in Brazil. Adding to the excitement is Apple who is set to debut 14 new bands for its Apple Watch, and each of these brand new bands is inspired by flags of major competitor countries participating in the 31st Olympics. But wait -- the new bands will only be made available in Brazil. However, this should be delightful news for those already based in Brazil and for those who are planning to travel to the South American country in order to watch the games.
The bands are scheduled to launch at the Apple Store located at VillageMall in Barra da Tijuca next month for around $100. The flags represented by the new bands include host nation Brazil, United States, Australia, Great Britain, the Netherlands, South Africa, New Zealand, Mexico, Japan, Jamaica, Canada, China, Germany, and France. They are not supposed to be out yet, but apparently, Trayvon Bromell, a track and field athlete who represents the US, already has his Apple Watch Olympics band.
The release of the Apple Watch back in April of last year has done so much in galvanizing the entire smartwatch industry and even the wearables industry. Apart from its technological features, what drives the appeal of Apple’s one and only wearable device so far is the fact that it easily customizable, particularly by way of various watch face designs, and of course, watch bands of different styles.
It also helps that Apple is keen on releasing new straps based on recent events and trends. For instance, earlier this month, the iPhone maker introduced a special rainbow strap to employees who are celebrating Pride. The Olympics inspired bands will certainly enjoy a bigger demand. The Olympic games after all is considered a global spectacle. There is no doubt that Apple Watch owners from countries outside Brazil will be begging Apple to make those bands available in their respective nations, even if in limited supply.
The mobile world, as well as the wireless industry, have been pretty busy riding the excitement over the upcoming Rio 2016 Olympics. Apple’s fierce rival Samsung has decided to release a special Olympics edition of one of its flagship devices, the Galaxy S7 Edge. Quite cleverly, the South Korean phone maker has launched only 2,016 units of the handset, but is giving away the smartphone to every athlete participating in the Olympic games.
Major wireless carriers in the United States are also joining in on the Olympic fever. AT&T has introduced a new roaming plan for those planning to watch the Olympics -- the plan offers 1 gigabytes of cellular roaming data for users while in Brazil, and also unlimited data use at over 1,000 Wi-Fi hotspots. Not to be outdone, T-Mobile has taken the opportunity to launch its own Olympics inspired deal, promising to bring unlimited LTE data to its subscribers attending the 2016 Olympics in Rio.
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