According to Japan based newspaper Nikkei, it is quite possible that starting with this year’s upcoming iPhone 7 devices, Apple will be redesigning its future iPhone offerings every three years instead of the usual cycle of every couple of years. Currently, the tech giant releases a new major iPhone model every other year, with the second part of the redesign cycle typically reserved for a variant that only features a minor upgrade over the first year. For instance, after releasing the iPhone 6 and the iPhone 6 Plus in 2014, Apple followed up this pair with the iPhone 6s and the iPhone 6s Plus last year, which only featured a few notable enhancements compared to the models of the previous year’s.
Why the change in the redesign cycle? Nikkei reports that the move may have something to do with the changing global smartphone market. First and foremost, the worldwide demand for smartphone devices and other mobile gadgets appear to be flagging. Even the mighty Apple is not immune to the weakening demand, with the iPhone maker registering its first ever drop in smartphone sales during the first three months of this year.
Another big reason is that Apple seems to be adding fewer and fewer enhancements to each new, upcoming iPhone model. Take last year’s iPhone 6s and iPhone 6s Plus devices, for instance -- apart from the really cool 3D Touch technology and nifty Live Photos feature, most of the improvements were minor in nature.
As for the new iPhone 7 devices, lots of rumors have been circulating that they will come with new features and functionalities, including dual speakers and even a dual camera system (especially for the bigger iPhone 7 Plus), among many others. But bear in mind that these are nothing more than rumors, after all. When the new iPhone 7 models do get unveiled later this year, industry watchers may be expecting less.
If it is any comfort to Apple, iPhone fatigue is not exactly exclusive. Various phone makers and even the whole smartphone industry itself appear to be trudging through a painfully lethargic period wherein mobile users around the world do not seem to be as excited as before when it comes to new smartphone releases.
Some analysts are even observing that consumers seemed to have developed a certain perception that new smartphones just don’t cut it anymore, in terms of offering new features and functionalities. And the result is that more and more of them are opting to stick to their existing devices, instead of upgrading or buying that latest Galaxy release. It did not help that various wireless carriers have decided to get rid of their subsidized plans, which has essentially made new smartphone offerings even pricier.
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