Apple recently struck a partnership deal with USA Technologies, which will help the tech giant bring Apple Pay, its mobile payment system, to roughly 200,000 self-serve payment terminals.
As reported by 9to5Mac, this partnership will bring Apple's payment system to vending machines, coffee machines, snack dispensers, laundromats, merchandise kiosks, ticket machines in amusement centers, taxi and train terminals, and other self-serve payment terminals.
Apple has definitely picked a good partner in helping make Apple Pay more useful to consumers everywhere. Sure, USA Technologies has some high-profile clients (like Starbucks or Coca-Cola, for instance), but it mostly caters to small-ticket self-serve retailers, which basically include just about every type of merchant you can find everywhere.
Moreover, USA Technologies already supports mobile payments that use near-field communications (NFC) technology. This would certainly allow Apple to get Apple Pay to vending machines quicker and without too much of a fuss.
But why is Apple so keen on getting to self-serve payment terminals in the first place? The answer is quite simple: this is where day-to-day purchases happen. And what better way to make Apple Pay instantly useful to regular folks than to make it available in places where they can easily get a quick cup of coffee or a Snickers bar.
And Apple believes the buying experience will be made more convenient with the use of Apple Pay. Need to get something quick but you are not sure if you brought your wallet or your credit card? Why not use your iPhone to grab a snack or pay for that train ticket.
Because of the strong potential of Apple Pay to become a popular payment system in the retail sector, lots of point-of-sale (POS) providers have been trying to strike a partnership with Apple. It didn't used to be this way. Previously, POS system makers were a bit hesitant, even wary of the idea of contactless payment systems that involve mobile devices.
And now that merchants are slowly opening up to Apple Pay and other mobile payment systems, perhaps it is not so surprising that the next target are self-serve payment terminals. If Apple Pay manages to conquer that too, then it may well be on pace to become the most utilized mobile payment system ever.
But on the other hand, Apple might do well to exercise a little patience. One must remember that Apple Pay is exclusive only to iPhone users, and even then, the payment system is still not universal among this particular group. In other words, we've got a long way to go before every consumer in the world uses Apple Pay on a daily basis. But you got to admire Apple's enthusiasm in taking a shot at it anyway.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.