A lot of things happened during Apple's Worldwide Developers Conference (WWDC) this year. First of all, the company officially introduced its highly awaited iOS 9, the latest version of its iOS mobile operating system. Not only that, Apple also unveiled Apple Music, its first ever music streaming subscription service, along with other music-related features like Beats 1 (24/7 radio station) and Connect (a social network platform that allows users to connect directly with some of today's hottest recording artists). On top of all this is Apple's announcement that its mobile payment system, Apple Pay, has been equipped with new features and capabilities, and is now even ready take on the world.
Jennifer Bailey, vice president of Internet Services, stated on her keynote that Apple Pay is expected to be made available in more than 1 million locations within the United States within the next month. That 1 million number is easily four times more than the number of locations that Apple Pay reached in the US a year ago. Bailey also revealed that developers are witnessing a two fold increase in the volume of checkouts made with the use of Apple's payment system within the mobile apps they created.
Impressive numbers aside, Apple also announced at the WWDC 2015 that Square, the mobile payment firm that offers a credit card swiper capable of connecting to iPhones and iPads, will be rolling out a new card reader in the later part of 2015. This card reader will be integrated with Apple Pay, essentially letting Square's millions-strong merchants to begin supporting payments made via Apple's payment system.
And that's not nearly all of it. Apart from giving users the ability to add their debit and credit cards, Apple Pay now allows users to to add store cards, including loyalty cards and rewards cards, as well. This is made possible through the PassBook mobile app, which Apple has recently renamed into Wallet. Among the first retailers to offer their store cards for inclusion in Apple Pay include BJ's, JC Penney, and Kohl's. As for rewards cards, Dunkin Donuts, Kohl's, and Walgreen are already on board.
All and well for Apple Pay, which is set to conquer the United Kingdom as soon as next month. Apple's payment system will soon work with 70 percent of debit and credit cards used in the UK. After the UK, Apple is surely looking to introduce Apple Pay in other parts of the globe, especially in the Middle East and in Asia, especially in China, which is considered the biggest mobile market in the world right now.
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