Apple saw its share in the United States smartphone market drop during the three months that ended last August 31st of this year, according to research firm Kantar WorldPanel ComTech. Last year over the same period, Apple managed a 30.5 percent share in the US Market, but this year, Apple’s share decreased to 28.4 percent. Kantar noted that this is the lowest market share Apple’s iPhones has had in the past 12 months.
This actually not that surprising to Apple, and maybe to industry watchers familiar with the iPhone maker’s history. As a matter of fact, this pattern more or less repeats every year. Mobile users who are looking forward to purchasing or upgrading to an upcoming iPhone usually are reluctant to buy anything in the months leading to the release of a new model. In this year’s scenario, the newest iPhones (the iPhone 6s and the iPhone 6s Plus) were launched in September, which means that summer is typically a down period for Apple in terms of market share. After all, why buy a new iPhone during the summer when you can just wait until the last quarter of the year to grab the latest version of Apple’s flagship device?
As explained by Carolina Milanesi, chief of research at Kantar, 11 percent of iOS users told the research firm in August that they were planning to replace their current handsets within the next three months, and 87 percent of them stated that they prefer buying a smartphone made by Apple, which likely alludes to either the iPhone 6s or the iPhone 6s Plus.
Speaking of the new iPhone models, Kantar states that the the iPhone 6s and the iPhone 6s Plus did pretty well in China, jumping to the top of the list of best selling smartphones in the region. Apple’s iPhone devices overall put in a good performance sales wise. In the three months spanning June, July, and August, the iPhone’s market share rose to 19.4 percent from 14.3 percent from the previous year.
Elsewhere across the globe, Apple’s iPhone saw market share gains of 4.6 percent in Germany, 5.8 percent in the United Kingdom, 6.7 percent in Japan, and 8.5 percent in Australia. As for Android, its market share increased in the US but continued to decrease in other markets, dropping by 7.1 percent in Germany, 5.2 percent in the United Kingdom, 5.9 percent in Japan, and 11.2 percent in Australia.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.