Many had predicted that Apple would register record numbers in terms of sales during the recently concluded holiday quarter. Well, it has now been confirmed that the tech giant has indeed generated very, very impressive revenue figures during that span of time. It also helped that the most recent holiday quarter was the first full quarter in which the new iPhones (the iPhone 6 and the iPhone 6 Plus) were available in the market. And historically speaking, the holiday season has always been the best time for Apple in terms of sales.
On Tuesday, Apple revealed that for the most recent quarter, it had earnings of $74.6 billion, and a net profit of $18 billion. The company also disclosed that in terms of unit sales, it sold 74.5 million iPhones, 21.4 million iPads, and 5.5 million Macs.
The 74.5 million iPhones sold is a new record for Apple. Compared to the 51 million iPhones sold by Apple during the previous year, the latest quarter's iPhones sales figures are almost a 46 percent improvement. It truly is quite an achievement for Apple, considering that most industry analysts had predicted Apple's holidays sales to be in the 60 million tier. But then Apple actually surpassed those predictions and got to almost 75 million.
Even Tim Cook, the chief executive officer of Apple, is amazed by the turnout. As explained by Cook, for his company to have sold 74.5 million iPhones over the holidays, they must have sold 34,000 iPhones per hour, 24 hours a day, seven days a week, all throughout the holiday quarter.
As for the iPads, the 21.4 million units sold is a decrease from the 26 million units sold the previous year. While the 5.5 million Macs sold is a definite increase over the 4.8 million units sold the previous year.
Apple not only exceeded expectations for the number of devices sold, but also in terms of quarterly earnings. Analysts were expecting Apple's holiday quarter earnings to be around $69 billion. But the $74.6 billion revenue is a great leap, especially when you consider that in the previous year's holiday quarter, Apple reported revenues amounting to $57.59 billion.
Earnings per share is now at $3.06. Apple also declared a cash dividend of $0.47 per share.
The fact that the new large-screened iPhones are selling so good should be a sign that mainstream consumers are definitely starting to lean towards using smartphones with generous display screen sizes. If this trend continues, smartphones with at least 5.5 inches of display may be the norm in the next few years.
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