Apple’s latest store is one of several shops featured in New York City’s World Trade Center Transportation Hub, which opened to the general public just this week, a decade and a half since the original World Trade Center shopping mall was hit by the September 11 attacks. For Apple, its newest retail outlet comes just over a couple of weeks after it opened its first ever store in Brooklyn, specifically in the hipster locale of Williamsbourg
The new Apple Store at the World Trade Center Hub shares similar design touches that Jony Ive (who heads design at Apple) incorporated to the tech giant’s other recently launched stores. Once taking pride in its white and minimalistic approach to aesthetics, Apple now appears to start going for warm hues on organic elements. For instance, oak wood tables and light brown colors adorn paneled walls and high chairs, which should be familiar to those who have already visited the Brooklyn and San Francisco Apple Stores. The store in San Francisco was the first to incorporate Apple’s major redesign.
As for the latest Apple Store at the World Trade Center Hub, it basically comes with a trio of new design elements. There’s the Forum, which serves as a workshop area that comes with a 6K video wall. Then there’s Creative Pros, which consists of various specialists in the areas of photography and Apple Music. Lastly, there’s the Avenues, which feature long storefront like walls that display different products over time. And whereas the San Francisco Apple Store incorporates a grove (genius helpers providing assistance in an area lined with trees), the World Trade Center Hub Apple Store boasts a small living wall filled with live plants.
All in all, the old World Trade Center is basically replaced by seven new buildings, spanning about 16 acres in lower Manhattan, offering more than five hundred thousand square feet of shopping space and dining shops run by retail developer Westfield. The Apple Store is housed in an area called the Oculus (featuring giant white steel ribs). Apart from the Apple Store, other retail outlets include Cole Haan, Italian grocer Eataly, and cosmetics retail company Kiehl’s. Apart from serving as a shopping mall, the World Trade Center Hub also connects the PATH commuter train system, nearly a dozen subways, and the Battery Park City ferry terminal. The hub took more than a decade to build, with construction costs amounting to $4 billion.
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