The Apple Watch is finally here as deliveries of Apple's first ever wearable device have officially arrived around the world to the first customers who preordered it.
It has been a long wait, sort of. The Apple Watch had one of the longest prelaunch promotional campaign of any device Apple has ever released. This may not be too surprising, considering that the device is an entirely different product compared to anything that Apple has ever introduced before.
For those that are predicting that the launch of the Apple Watch will galvanize the smartwatch industry, the only thing to do now is wait and see if Apple's smartwatch will indeed bring smartwatches into the mainstream. A year ago, 4.6 million units of smartwatches were shipped worldwide. But that is nothing compared to the 1.3 billion units of smartphones and 242 million units of tablets shipped in the same period. But with the launch of the Apple Watch, smartwatches in general could see a huge spike in sales. Strategy Analytics predicts that 15.4 million units of Apple Watches will ship in 2015, essentially giving them a 54.8 percent of the global smartwatch market, effectively making them the new market leader. Moreover, the launch of Apple Watch would boost the total shipments of smartwatches to 28.1 million by the end of the year.
The Apple Watch may look like a surefire hit, but selling the device was certainly not simple for Apple. It had to allow prospective buyers to try on the device before its launch date -- the first time the company has ever done so. It might have been a sound tactic. The Apple Watch comes in three basic models, each of which comes in either 38 millimeter or 42 millimeter sizes, plus more than two dozen combinations of watch bands and metal finishes. By letting potential buyers try on the device, Apple is helping them identify which specific version of the Apple Watch they like.
Also with regards to the sales process, this marks the first time that Apple is encouraging buyers to purchase a device online, as opposed to lining up and getting them directly at Apple Stores everywhere. The tech giant, for now, has no plans of making the Apple Watch available for walk-in customers, so interested folks had to order their devices online or make a reservation for them.
Interestingly, even if you can not purchase the Apple Watch directly from Apple Stores without a reservation, you might have a better chance grabbing one by visiting select luxury boutiques around the world. These include Colette (Paris, France), The Corner (Berlin, Germany), Dover Street Market (London, United Kingdom and Tokyo, Japan), and Maxfield (Los Angeles, United States), as well as certain authorized resellers located in China and Japan.
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