It was quite what many had expected. Apple's first ever wearable device, the Apple Watch, had generated lots of buzz in the days leading to its launch, when preorders for the smartwatch officially opened over the weekend, there was little doubt in many people's minds that the demand for the device would be high.
Apple has not released official initial sales information about the Apple Watch yet (and there is no telling for sure if the company will divulge them at all), but it appears that the wearable device is hitting the 1 million mark in just its first couple of days of availability.
According to Slice Intelligence, an online commerce market research firm based in the United States, about 957,000 customers in the US alone have preordered the Apple Watch. Slice Intelligence came up with its estimate from the e-receipts from more than 9,000 online buyers over the initial preordering period.
Based on Slice Intelligence's data, it is no surprise that the most popular model is the Apple Watch Sport, which also happens to be the least expensive of the Apple Watch models, with a starting price of $349. A solid 62 percent of US online shoppers preordered this model.
Slice Intelligence's data further showed that the average amount of money spent by all those who preordered the Apple smartwatch was $503.83. Those who preordered the entry level Apple Watch Sport model spent an average of $382.83, while those who preordered the midrange Apple Watch model (which starts at $549) spent an average of $707.04.
It seems that many shoppers chose to get a pricier case and then combine it with a band that costs the least -- more than a third of those who preordered selected the least expensive band (in black or white) for the Apple Watch Sport model. Also, the black band is the most popular band so far for those who preordered the Apple Watch Sport or the midrange Apple Watch models.
As for the cases, most buyers (71 percent) went for the 42 millimeter case, regardless if their choice is the Sport or the midrange Apple Watch. 32 percent of those who preordered the Sport model selected the 38 millimeter case, while 24 percent of those who preordered the midrange Apple Watch picked the same case size.
The most popular case is the Space Gray case, which was selected by 40 percent of shoppers; followed by stainless steel (34 percent); and silver aluminum (23 percent). Only 3 percent went for the Space Black stainless steel.
As expected, most of those who preordered the Apple Watch (72 percent) had bought Apple products within the last couple of years. 21 percent of them bought the iPhone 6 or iPhone 6 Plus. Apple really does enjoy a good measure of loyalty from its customers.
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