Ever since it was launched last April 24th of this year, everybody more or less expected Apple's first and only wearable device to date to sell well. So far, the company is still mum on the issue of the exact number of unit sales for the Apple Watch. But according to data released by research firm Slice Intelligence, it appears that the tech giant's smartwatch is indeed flying off the shelves.
As told to Reuters recently, Slice Intelligence's data claims that Apple has already sold 2.79 million units of its Apple Watch. Furthermore, of the total population of Apple Watch buyers, 17 percent of them also opted to purchase at least one extra band together with the specific model they got.
One must wonder though: how did Slice Intelligence come up with the numbers? According to the Reuters report, the research firm actually examined the email receipts for 2 million online customers based in the United States. Included in this group of people were about 20,000 shoppers who purchased an Apple Watch, and whose receipts were studied by Slice Intelligence.
2.9 million units is definitely not a bad number for the Apple Watch, considering that the wearable device has only been made available for purchase for just a couple of months. As suggested by Slice Intelligence's data, customers certainly did shop, and it also helped that the Apple Watch offered a diverse range of models to choose from. Sure, Apple's smartwatch comes in three basic models -- the entry level Apple Watch Sport (starts at $349), the midrange Apple Watch (starts at $549), and the luxury Apple Watch Edition (starts at $10,000) -- but prospective buyers can choose from a wide variety of bands with different colors, materials, and even sizes (38 millimeters or 42 millimeters).
Also, it is remarkable that the Apple Watch is doing well in a market that is already crowded with other smartwatch brands. These include those made by Samsung, LG, Motorola, Huawei, Pebble, and Sony. The Apple Watch may have gotten more visibility because it is made by Apple after all, but still, for a rookie, it has done pretty well in a playing field replete with veterans.
And it looks like this is just the beginning for the Apple Watch. Apple just introduced a new version of Watch OS, the Apple Watch's operating system, earlier this month, and it comes with several enhancements, including mobile apps that run natively on wearable device. By the time the new Watch OS launches in fall of this year, consumers will yet have another good reason to go and get an Apple Watch of their own.
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