Thinking of buying the Apple Watch directly from Apple stores? You might want to wait a while before you can do so. As reported by 9to5Mac, a purported internal memo from retail chief Angela Ahrendts stated that the first ever wearable device from Apple will only be made available for walk-in buyers in June. For certain, this will not be welcome news, especially for those looking to buy the Apple Watch impulsively. It appears that they will have to wait another two months after the device's April 24th launch date.
Apple is definitely using a different approach to selling the Apple Watch. For a long time, Apple buyers have been accustomed to buying the company's products at Apple Stores, even standing in long queues just to purchase the item they want, as what happened with previous iPhone releases. But with its smartwatch, Apple is encouraging customers to purchase the product through online means, or make a reservation to buy one.
Or maybe Apple is just trying to manage or prevent overcrowding in its stores when the Apple Watch does land in store shelves everywhere on April 24th. The device is already available for preordering now, and interested buyers can even try on the device (but only for 15 minutes for the entry level Apple Watch Sport and the midrange Apple Watch; a maximum of one hour for the Apple Watch Edition) but only if they have set up an appointment with the nearest Apple Store.
It is also possible that there would simply be not enough Apple Watches available in Apple stores within the initial first couple of months of launch. Based on the number of preorders, the initial demand for the wearable device does appear to be very high. Apple has not released any official preorder sales figures yet, but industry analysts, like Ming-Chi Kuo of financial services firm KGI Securities believes that global preorders are probably over 2.3 million by now. It is not clear yet if Apple is producing enough Apple Watches to meet the initial preorders on time. What is more clear is that there is almost certainly not going to be many Apple Watches available for those who decide to walk in at stores to buy the device without ordering it online or making a reservation.
Apple may just be preventing its customers from disappointment. As for the walk-in customers, they will just have to exercise some patience. All signs indicate that the Apple Watch is a hit, and any product that flies off the shelves quickly will surely warrant more production. All the more so if that product reaches mainstream level of success. It looks like the Apple Watch is on the edge of doing so.
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