The second biggest wireless carrier in the United States recently introduced three brand new video services under its DirecTV brand (acquired in July of last year for a sum of $49 billion). AT&T is planning to launch this trio of new video service options in the fourth quarter of this year. However, the wireless carrier did not divulge any details regarding the pricing and the roster of channels that will be made available for each new video service.
As mentioned in the preceding paragraph, all three new video services will include the DirecTV branding. The first one is DirecTV Now, which basically is a package of on demand and live programming that subscribers can access via any web connected device (be it a smartphone or tablet or a Roku streaming box) without having to sign up for a regular pay TV subscription service. The second option is DirecTV Mobile, which is positioned as a specific feature that allows subscribers of DirecTV to access video content on any smartphone, no matter from which wireless carrier it is affiliated with. As for the third option, DirecTV Preview, AT&T will be launching this as a mobile video service similar to the Go90 mobile app by Verizon Wireless. Offering a combination of short and long video content, DirecTV Preview is made absolutely free of charge.
By launching DirecTV Now, DirecTV Mobile, and DirecTV Preview, AT&T is clearly making an effort to expand its horizons beyond the usual cable and satellite TV model, and in the process, make video content available to as many mobile users as possible, as long as they have a reliable web connection. Various media companies have already started exploring web video options for their respective customers. Apart from AT&T, others such as Verizon Wireless, CBS, and HBO are now experimenting with video services delivered via the Internet.
Since AT&T has decided not to reveal pricing and channel inclusion information yet about the three new video services, no doubt its announcement will be met with lots of questions. First and foremost, what pricing structure will the wireless carrier employ in offering its video services? Also, which channels exactly will be included in each video service? Sure, a lot of people are excited about AT&T’s latest unveiling, but sooner or later, they would want to know what they are getting before they sign up for anything. To know more about AT&T offers, you can start comparing plans and phones from AT&T at Wirefly now.
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