AT&T held a high profile event recently in order to formally introduce DirecTV Now, which will be going live on Wednesday November 30th with a price of $35 a month for access to 60 channels. The DirecTV Now service will be made available to view on a wide range of connected devices and platforms, most especially mobile devices like smartphones and tablets. Despite some talk that the upcoming mobile video streaming will surely come under the scrutiny of federal regulators over its zero rating content (more on this later), AT&T remains unworried.
As explained by John Stankey, the chief executive officer of AT&T Entertainment Group, the DirecTV Now service is meant to be used primarily by mobile users. Accordingly, the user interface of the offering is designed to have a mobile first aesthetic and functionality, but also able to be viewed on other connected devices and digital platforms.
During its recent event, the second biggest wireless carrier in the United States also took the opportunity to unveil FreeView, which delivers exclusive video content provided by a number of sources and it does not charge anything to consumers. Along with FreeView, AT&T also introduced Fullscreen, an on-demand video service that costs $6 a month. Fullscreen will be made available to free of charge to any current or new wireless subscriber under qualified AT&T mobile plans. According to Brad Bentley, the chief marketing officer of AT&T Entertainment and Internet Services, the introduction of FreeView and Fullscreen should allow AT&T to deliver both mobile connectivity and entertainment to all of the major US wireless carrier’s subscribers.
In attracting new sign ups, AT&T is employing an approach that makes full use of zero rated content for consumers. Sure, the DirecTV Now services basically provides access to video content across networks and platforms, but subscribers of AT&T can view the content without having to worry about their data allowances getting affected.
AT&T is hardly the only wireless carrier offering zero rated content. T-Mobile was one of the first to do so, by way of its Binge On and Music Freedom services. Other mobile operators have since followed suit, with their own respective takes on zero rated packages. Of course, such offers are now starting to get some flak from advocates of net neutrality rules, based on the idea that a carrier that offers zero rated content has an advantage over those who can not afford to offer a similar package. The Federal Communications Commission (FCC) is yet to formally address this matter, preferring instead for now to closely track how things are going along.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.