Just recently, AT&T confirmed news about its plans of launching new family plan options under its prepaid brand, GoPhone. With this recent announcement, AT&T now joins the likes of other prepaid carriers (such as T-Mobile's MetroPCS and Sprint's Boost Mobile) in giving customers an option to obtain more discounts when they activate multiple lines of service. Apart from giving discounts to its customers, this move by the carrier showcases its continued growth in its prepaid arm.
Based on the announcement, the new family plans are available for GoPhone customers who purchase either the $45 (unlimited talk and text plus 3 gigabytes of high speed data) or the $60 (unlimited talk and text plus 6 gigabytes of high speed data) per month option. With the family plan options in place, they simply give a monthly service discount to the customer. The amount of the discount, however, depends on the number of service lines added onto the account.
An example on how this new family plan discount works is that whenever a customer adds an additional line of service, he will be getting a monthly discount on that line amounting to $5. As much as $20 a month could be received as a discount for customers who get five lines of GoPhone service. Small business owners may also get up to 10 lines of service with a $20 monthly discount.
What AT&T has done is no stranger to what is also currently offered by other prepaid carriers. Boost Mobile (by Sprint) offers a monthly discount of between $5 and $35 on up to 5 lines of service under the $35 plan. MetroPCS (by T-Mobile) follows the same multiline promotion but offers $50 for the first line of service and $25 for the second line, which comes with 5 gigabytes of high speed data.
By offering monthly discount on family plans, AT&T shows that they are serious about improving their GoPhone sales. The only challenge that stands on AT&T's way is how they will be able to fully execute their plans of upping their GoPhone customer base especially with the tight competition offered other brands.
AT&T multiline discounts will start taking effect on August 19th. As part of the launch, the carrier is offering a Buy One Get One Free deal. The promotion is available when you activate a new line of service with GoPhone devices. You may be able to take part in the promotion when you activate a new line today until September 22nd. Interested in other AT&T deals? Browse more plans and phones from AT&T at Wirefly today.
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