AT&T has launched a new promotional deal in select states across the US that will give customers of the wireless carrier’s DirecTV service a chance to get a free iPhone 6s unit and enjoy a 50 percent discount on up to five additional iPhone 6s devices. This special offer is made available until the end of June only.
The promo actually started back in May 6th of this year, but as mentioned earlier, the deal is only offered in selected US markets, which include the Rocky Mountain, Northern Plains, and Mid-Atlantic markets and only to current customers of DirecTV. Users can pick any device belonging to the iPhone 6s family, but they will only receive bill credits equivalent to the 16 gigabyte edition of the iPhone 6s. If there is any cost difference between higher priced iPhone 6s handsets, the customer will be responsible for shouldering it. As for the 50 percent discount, it is issued in the form of 30 monthly bill credits based on AT&T Next 24. Moreover, in order to be able to take advantage, customers are required to set up a new wireless account.
It appears that the second biggest wireless carrier in the US has been busy aggressively promoting its DirecTV division. Some may remember that earlier in 2016, right after completing its acquisition of the DirecTV brand for a sum of $49 billion, AT&T started offering unlimited data to users who also availed of the wireless carrier’s DirecTV pay TV service. So far, AT&T is claiming that over 3 million customers have already signed up for its unlimited data deal.
There certainly is great potential in tapping the DirecTV crowd. AT&T reckons there are about 15 million customers of DirecTV that do not subscribe to the wireless carrier, and on the reverse side, there are around 20 million subscribers of AT&T that are yet to be customers of DirecTV. By cross selling the two, AT&T can reap rewards from both.
This latest promo is also a way for AT&T to generate some excitement for prospective iPhone buyers. Everybody expects Apple to unveil new iPhone devices later this year, but if AT&T can persuade a few to get the current flagship, the iPhone 6s, it should still be a win. And with the first iPhone 6s offered for free and additional units at half price, the deal should certainly appeal, even if it is only made exclusive to DirecTV customers in specific markets in America.
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