A top AT&T executive recently revealed that the mobile telecom operator is planning to deploy LTE Broadcast technology (aka LTE Multicast) starting next year. Based on Multimedia Broadcast Multicast Service (eMBMS), LTE Multicast is a technology that allows a certain type of content to be sent simultaneously to a subscriber group. It is generally considered a more efficient way of broadcasting compared to having the same content delivered to each individual user upon request.
During the Oppenheimer Technology, Internet and Communications Conference, AT&T Chief Strategy Officer John Stankey outlined how LTE Broadcast technology will be rolled out in 2015. According to Stankey, AT&T will be introducing the service on a targeted basis and will be starting in specific areas where the company thinks easy deployment will be possible.
With this latest development, AT&T joins Verizon in offering LTE-based media broadcasting in the United States. With the way the wireless market is consuming videos and music, these telecoms giants are hoping that LTE Broadcast technology will serve as an effective way for delivering those kind of content to every wireless device in the US.
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