For some mobile users, they like to have a smartphone at all times not necessarily to make phone calls, but as a means for browsing the information superhighway, and maybe send text messages sometimes (that is, if they are not using Snapchat or Facebook Messenger). Well, a new mobile Internet provider called Charge is offering something they may want to check out.
Unlike other mobile service providers out there, Charge wants to serve a very specific niche -- consumers who prefer using their mobile devices for web browsing and text messaging, and not so much for phone calls. Next week, the company is planning to launch a $10 a month SMS and data plan. But for those who are in need of voice call inclusions, Charge will also be introducing a $20 a month plan that comes with unlimited voice, too. As for those who can do away with both voice calls and text messaging, the company also has a $3 a month plan that offers data only. It should be noted that data usage is shared across all handsets, and can even be saved for later consumption, that is if the user does not use it all up.
As far as pricing is concerned, Charge’s soon to be launched plans will likely shake up the wireless industry in the United States. As explained by Andrew Benton, the founder and chief executive officer of Charge, the mobile service provider does not have any data cap. All data is made available on a pay as you go basis at $13 a gigabyte. As for the data usage, mobile users are charged on a pro rata basis. For instance, a customer who uses up 2.2 gigabytes in a month will have to pay $28.60 (computed as 2.2 gigabytes times $13 per gigabyte).
Apart from catering to mobile users who prefer data (mostly), Charge is also looking to minimize data costs further automatically down the line. As of now, the mobile service provider does not yet provide any options for international roaming, but there is a strong possibility that eventually, this feature will be included in the foreseeable future.
Charge has a bit of an interesting history. The company has its roots as a messenger mobile app called Bolt. In March early this year, it introduced a data only plan, which had generated some buzz. With strong demand from mobile users, Charge then decided to start offering new SMS and voice call plans, especially for customers who can not quite yet bring themselves to do away with text messaging and phone calls.
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