While mobile giants like Apple and Samsung are waging a battle for smartphone supremacy, especially in the area of premium priced handsets, players such as Alcatel OneTouch, Freetel, and Blu are locked in a heated skirmish of their own, fighting for dominion over the sub-$300 smartphone market in the United States.
The past few months have certainly seen numerous new mobile devices being introduced in the market, all featuring prices that do not breach the $300 mark. Indeed, Alcatel OneTouch had revealed about a week ago that T-Mobile, the third biggest wireless carrier in the US, will soon be offering its new Fierce XL with Windows 10 smartphone at a price of $139.99.
Freetel, on the other hand, had announced during the previous week that it is aiming to penetrate the US smartphone market in the first quarter of this year. It plans to do this by releasing a new range of smartphones that run on Google’s Android and Microsoft’s Windows 10 mobile operating systems, all of them with prices ranging from $50 to $300. As for Blu, as recently as last week, the phone maker has introduced a couple of new smartphone offerings, the Vivo 5 and the Vivo XL, priced at $199 and $1479, respectively. These two handsets come unlocked and run on an Android user interface powered by Celltick.
The sub-$300 market in the US make up almost one third of the entire smartphone market in the region. Industry leaders Apple and Samsung may be lording over the rest of the smartphone market, but in the area of budget friendly handsets, there is no clear market leader in America yet. This is what Alcatel OneTouch, Freetel, and Blu are trying to capture.
But achieving this will not prove to be a walk in the park for any of these three phone makers. The US smartphone market is currently dominated by Apple (43.1 percent market share), Samsung (28 percent market share), LG (9.6 percent market share), Lenovo’s Motorola (5.3 percent market share), and HTC (3.4 percent market share). But by offering the right combination of affordability and functionality in their mobile devices, Alcatel OneTouch, Freetel, and Blu might just capture the sub-$300 smartphone market.
It might also help that some wireless carriers are becoming more and more open to the idea of offering smartphones not made by the top five phone makers in the industry. Phones by Apple and Samsung are always a given, but it is no longer unusual to find devices from other manufacturers (like Alcatel OneTouch, Freetel, and Blu) offered alongside iPhones and Galaxy devices.
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