SurveyMonkey’s report follows others released by several tracking and analytics firms chronicling the rise of Pokemon Go. SimilarWeb, for instance, has reported that the Pokemon Go mobile app has surpassed social media Twitter in terms of the volume of daily active users on the Android platform. The app has surpassed Pandora, Netflix, and Spotify, and will possibly surpass WhatsApp and Snapchat too.
Another report from SensorTower indicated that mobile users were spending more time on a daily basis busy hunting Pokemon monsters than browsing Facebook. The Pokemon Go app’s installs are also off the charts -- it is currently being installed at about 4 to 5 million times per day. And the really incredible thing about all of it is that more often than not, users who try out the mobile game end up getting hooked as opposed to getting bored. About 7 out of 10 people who download Pokemon Go return to launching it the next day. This is unprecedented -- on average, only 3 out of people return to apps they have downloaded the day before.
As estimated by SurveyMonkey, almost 26 million mobile users in the US market have played the app on Android and iOS -- something that has never been seen before for a mobile game. And there are some interesting tidbits -- for example, more people actually use Google Maps when playing Pokemon Go than people who use Google Maps for purely navigation purposes.
Revenue wise, the average revenue per daily active user (ARPDAU) for Pokemon Go is about $0.25. For context, that is significantly more than one other addictive mobile game, Candy Crush.
And things are about to get crazier. Pokemon Go will soon let business establishments pay to have their real world locations appear on the mobile game’s virtual map. McDonald’s is one of those who have expressed major interest. If McDonald’s hops on this trend, who knows which other businesses will join in on the fun next?
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