It appears that Samsung is having a bit of a hard time meeting the initial demand for its new Galaxy S6 smartphones. As reported by Reuters, the South Korean phone maker has confirmed that the demand for its two new flagship devices -- the Galaxy S6 and its curvy sibling the Galaxy S6 Edge -- is much higher than initially expected.
Both the Galaxy S6 and the Galaxy S6 Edge landed on store shelves last Friday, April 10th. Samsung has not yet published any sales figures for the devices' first weekend, but reports have surfaced that the two smartphones have already amassed about 20 million preorders in the two weeks since it was made available for preordering.
Because of the impressive initial response to its new flagship devices, Samsung its targeting to ship 10 million units of both the Galaxy S6 and the Galaxy S6 Edge within a month's time after the worldwide launch of the devices, as told by a source to the Korea Times.
The South Korea-based mobile giant is optimistic that they can hit that target. If they manage to do so, it will be at a rate that has never been accomplished before by the company. It certainly would beat the pace of the previous Galaxy 5 handsets.
But wait -- why exactly is Samsung having supply issues? Last week, JK Shin, chief of mobile at the company, had stated that Samsung will likely not be able to keep up with the demand for the Galaxy S6 Edge in the short term because the smartphone's curved screen requires sophisticated manufacturing -- in other words, it takes longer to produce the device's uniquely designed display.
But in the long run, the company is confident that it can meet the global demand for its two new flagship devices. Well, for its sake, Samsung should because so much is riding on the success of the latest Galaxy handsets. In recent months, the South Korean mobile manufacturer has had its share of troubles as it struggled to fight off growing competition from Chinese phone makers like Xiaomi and Huawei, and at the same time, it had to continue to compete with its biggest rival Apple, whose release of its latest flagship devices, the iPhone 6 and the iPhone 6 Plus, has helped the American company usurp Samsung's title as the global king of smartphones during the last quarter of 2014.
If Samsung is to retake its crown, it will need to generate very strong sales for the Galaxy S6 and the Galaxy S6 Edge. And part of accomplishing that is to make sure enough of the handsets are available in stores everywhere.
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