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As far as freemium wireless service providers go, FreedomPop is one of the most popular in the United States. A big reason for that is the mobile virtual network operator’s basic offering, which offers 200 minutes of voice calls, 500 text messages, and 500 megabytes of data every month, and is 100 percent free of charge, in every sense of the phrase.
But Stephen Stokols, the chief executive officer of FreedomPop, will be the first to admit that a carrier that adopts a freemium model in an ultra competitive industry is not always easy. But that does not necessarily mean that carrier can not find success. Sure, there may be room for improvement in terms of coverage, but FreedomPop’s 2 million plus customers is proof that if it plays its cards right, it can attract a sizable customer base.
It also helps that FreedomPop is not afraid to take some risks. For instance, most mobile operators would want to maximize their profits every quarter, but in the case of FreedomPop, it is okay with having realistic expectations. Besides, as a freemium type of provider, it can not just expect to have mind-blowing sales numbers every month.
Interestingly, in times when FreedomPop does decide to charge people for its wireless services, the deal it is offering is still remarkably generous. Some may remember that about three weeks ago, the MVNO introduced a new mobile plan that charges only $49 for the whole year, not for every month. This plan comes with 1,000 minutes of calls, 1,000 SMS, and a gigabyte of 4G LTE data (thanks to major US wireless carriers AT&T and Sprint).
The so-called unlimited data wars may be grabbing headlines in the past few months, but FreedomPop is content with serving those who may not really need an unlimited plan on a monthly basis. As told by Stokols to Santa Maria Times recently, the media mobile data usage of American mobile users is at around 700 megabytes every month. With that in mind, the 1 gigabyte 4G LTE data offered by FreedomPop’s $49 a year plan should be more than enough. But if its customers need more data, they can always get more from FreedomPop. The carrier also has something for unlimited data users too, and its Premium Unlimited plans are a lot cheaper compared to other providers.
FreedomPop is even licensing technology in mobile markets outside the United states, including Mexico, and European nations like the United Kingdom, Italy, and Spain. By striking strategic international partners, FreedomPop is looking to reach a hundred million users across the globe by the end of the decade.
To learn more about FreedomPop’s offers, you can visit its website.
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