Not long from now, Facebook, its chat messaging platform Messenger, and Instagram will be integrated into one single mobile app, the Pages Manager -- the social media giant has revealed as much in its official website. Facebook was thinking of businesses in arriving at this decision, especially in allowing those in the business sector to better manage their messages, chats, and comments easily from all three platforms in just one app.
For those not familiar with Pages Manager, basically it is a freely available mobile app that serves as a tool for helping users manage the Facebook account of business establishments. What it does essentially is give the user access to a specialized view of the Facebook pages they are managing. Among other things, Pages Manager allows users to deal quickly with posts and comments, without ever having to worry about shifting constantly between their personal accounts and the other Facebook business accounts they manage.
The Pages Manager mobile app achieves this by way of an inbox that displays all comments on the main Facebook, Messenger, and Instagram. Replying to questions and messages is made quicker, and users can quickly tap on the Facebook profile of any individual who made the comment, as well as browse the potential customer’s interaction history with the business. Moreover, people can use the Instagram mobile app separately, even if Instagram is integrated into Pages Manager.
Based on this latest move from the biggest social media platform in the world, it appears that Facebook is increasing looking for more opportunities to offer new services for businesses. And this is not all -- some may remember that a month ago, the company launched Workplace, a particular version of Facebook that is optimized for the office. Some saw Workplace as Facebook’s way of trying to give business communications service provider Slack a run for its money.
In other related news, Facebook also recently revealed that it is now in the process of deploying Android Auto integration on Messenger. What this means for users of Google’s smartphone interface for vehicles is that they will be able to listen to and respond to text messages from contacts on Messenger by way of voice commands. Android Auto’s interface allows drivers to gain access to helpful info (like navigation tips), texts, and even entertainment (mainly music because watching movies while driving is just not a good idea) through a display. Apart from Facebook Messenger, several mobile apps have already been integrated into Android Auto, including Spotify, Pandora, Google Maps, Hangouts, Skype, and WhatsApp, just to name a few.
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