During this year’s TechCrunch Disrupt conference held in the city of San Francisco in California, David Marcus, the head of Facebook’s Messenger, revealed that the social media giant’s messaging platform now has support for native payments without having to direct mobile users to an external website.
Quite a number of users have already stored their credit card information in Facebook or Messenger, and now they can use it to complete purchase transactions in chatbots that are integrated in the new closed beta that developers can apply for. According to Marcus, 34,000 developers have already joined the platform, creating 30,000 bots back when it was launched in April earlier this year -- this is a significant improvement over the 10,000 developers who joined in May, who built 11,000 bots in July.
Marcus explained that in order to have support for payments in Messenger, Facebook is joining forces with some very familiar names in the payments industry, including Visa, MasterCard, American Express, PayPal, Stripe, and PayPal. This list of names is certainly more expansive than the couple of partners mentioned in a post published in Facebook's developer blog.
On the side of the consumers, they will now be able to see Buy Now links appearing in relevant chats. When tapping on those Buy Now links, the user will be shown a quick payment confirmation tab that automatically defaults to whichever credit card the has tied to his Facebook or Messenger account.
As mentioned earlier, this particular functionality is currently made available for a limited number of developers as a closed beta. However, developers and even businesses still get a chance to apply in order to be included in the test run, after which the feature will be fully deployed to all developers out there.
Apart from the new quick payment feature, Marcus also highlighted the fact that the newest iteration of Facebook’s Messenger chat platform (officially referred to as Messenger Platform v1.2) also lets developers pull in extra user interface elements such as quick replies, flight updates, and shipping information alerts. Also, the latest version of Messenger now comes with the ability to make Newsfeed ads point directly to Messenger chats. Lastly, additional share functionalities will debut, basically letting mobile users forward individual chat messages or invite contacts to start their own message thread with a particular chatbot.
For more information about the new capabilities of Messenger Platform v1.2, you can go visit this page.
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