Yup, the biggest social media giant in the world really does want to conquer everything. Just this week, Facebook has decided to roll out a number of new features that will let users acquire tickets to movies, concerts, and other events, get a price quotation from a shoe repair guy, or even allow family and friends to offer suggestions as to where to get the best cannoli in town. To be clear about it, the new features will be deployed first in the United States market, but almost certainly, they will hit other parts of the world as well in the next few weeks or months.
As far as social media platforms go, Facebook is really serious about optimizing user engagement. And since practically everybody has access to their Facebook accounts anyway through mobile devices, it makes sense for the company to turn itself into a one stop shop for everything, or more accurately, a Yellow Pages for the 21st century.
And Facebook has really made the right steps prior to deploying the new features. It has forged partnerships with ticketing service providers such as Ticketmaster, Eventbrite, and Fandango. And it is not just tickets for events -- users can also order food from restaurants that collaborate with ordering services such as Slice or Delivery.com. Want to set an appointment at that nice spa just three blocks away? You can do that too, and the spa will confirm your appointment conveniently via the Messenger mobile app.
Facebook is also offering a means for users to get recommendations from family and friends. What is so cool about the feature is that the locations of your friends’ recommendations will be plotted on a map. And when you finally have the time to go check the place out, you can just refer back to your friends’ suggestions through the new Recommendations section found in Facebook’s mobile app.
Facebook has also done a good job of using its social media chops to ease customers into buying stuff. We used to go to Facebook to get connected with old friends and relatives, but now, it is quite normal for people to go to Facebook to search for, say, a cool dresser. As explained by Andrew Bosworth, the vice president of ads and business platforms at Facebook, the company has no plans of taking a cut of every sale facilitated through Facebook, especially via the new features, well at least for now.
Facebook is really on a roll these past few weeks. A week ago, it debuted its standalone Events mobile app, and earlier this month, the social media giant also introducedMarketplace, its own take on Craigslist.
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