You and your friends could produce the next viral thing via Riff, the new app by the Facebook team of developers. The Riff app is now available today anywhere in the world. It is also available in 15 languages (English, Spanish, Portuguese, French, Italian, Thai, Vietnamese, Japanese, and Polish) and for both Android and iOS users.
What users can do with the Riff app is shoot a video that is 20 seconds long and then supply that video with a title that should instruct their Facebook friends what they should add to the video -- for example, stand on your head, do a juggling act, perform a dance move, etc. The user's friends will then see the video via Riff and then receive a notification that basically invites them to contribute, with the each contributed clip shown at the end. The user's friends (and the friends' friends) are then invited to contribute more clips (here is a sample).
According to Josh Miller, the Product Manager of Facebook's Riff app, the number of potential contributors to an initial 20 second clip can grow exponentially. More importantly, it serves as a tool wherein friends can collaborate in something that is creative, and of course, fun. Social media has always been at its best when there is some fun involved, and with the ease in which users can share the video collages they created via Riff, it certainly has an infectious feel to it.
The Riff app is the product of the great minds behind Facebook Creative Labs, which is also responsible for other apps like Paper, Slingshot, Mentions, Rooms, and Groups. And even if Riff turns out to be a dud (which is not likely), at least it could give the Facebook team an idea of what people want to view and share via video. If it does become a hit, then Facebook may have just unleashed something that will give other collaborative video apps like Our Stories (by Snapchat), MixBit, JumpCam, and Vyclone, just to name a few, a run for their money.
As explained by Miller, the idea for the Riff app actually was inspired by the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge, wherein people post a video of themselves performing the challenge and then tag the people they want to see perform the same act. In a way, Riff provides a shortcut for that process. Plus, it takes a step further by making a collage of all contributed clips.
There are house rules, of course, when using the Riff act. Videos must be shot only in Riff. You can not comment nor like a video -- instead, users are encouraged to contribute a clip. You can only contribute a clip for a creator or contributor whom you are friends in Facebook. Also, when posting a Riff video on Facebook, all contributors are automatically tagged. Original creators can moderate contributed clips (delete unwanted videos, flag offensive clips, etc).
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