Not many may be familiar with Fiverr. The company actually is positioning itself as a venue wherein small businesses can gain access to all sorts of services, or Gigs, which range from branding and logo design to generation of press releases or blog content writing. Most of the services being offered by Fiverr come with a starting price of $5, hence the company’s name.
Fiverr has forged a partnership deal with Getty Images, the popular stock photo company from the city of Seattle in Washington. As a result of this deal, Fiverr has basically enabled its customers to buy individual photos from Getty through Fiverr, for $10. Remember that Getty Images only offers access to its vast catalog of images through a subscription basis -- in other words, people are can not purchase photos piecemeal, they would have to subscribe to Getty, which could cost money.
But through the Fiverr deal, what happens is that the Fiverr seller (the one who sells his services to small businesses on Fiverr) is the one purchasing images from Getty, but he is doing so as part of a larger project, not just for the sake of buying photos. To illustrate, here is an example -- a Fiverr client acquires the services of a graphic designer via Fiverr in order to have a web banner created for his small business. That web banner will almost certainly need a stock image, so the designer proceeds to purchase the photo from Getty, which he now can because of Fiverr’s partnership deal with Getty. Therefore, the Fiverr client got to have access to Getty’s catalog (with the designer making the purchase for him) as part of a larger web banner project.
More than 80 percent of Fiverr’s clients are small businesses. The company mostly serves buyers as well as sellers based in the United States. It is easy to see why Fiverr works for small businesses. Unlike owners of established enterprises, proprietors of small businesses often do not have the time or the resources to create an expansive proposal of the particular marketing service they want. But at Fiverr, these entrepreneurs can just browse for sellers that fit their specific need. Moreover, the fact that price is fixed helps a lot in expediting things. Basically, Fiverr is sort of an Amazon for marketing services.
It also helps that sellers are rated and reviewed by the clients themselves. This makes a lot of difference for buyers, especially those who are looking for sellers that can offer quality of the final product, efficiency in meeting deadlines, and skills in coordinating with the client over the course of the project.
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