Mobile virtual network operator (MVNO) FreedomPop has decided to team up with Dish Mexico in order to start providing free wireless services in Mexico. If this partnership proves to be a successful model, the carrier is looking to replicate its success in other mobile markets as well. Dish Mexico is owned by Dish and MVS Comunicaciones and is game in collaborating with FreedomPop in bringing free voice calls, text messaging and data access to Mexican mobile users. FreedomPop is tasked with overseeing the operational side of the partnership at the same time powering the mobile service, while Dish will take care of the distribution and customer service, and provide local expertise. Furthermore, Dish will also be pouring an undisclosed amount of capital in order to jumpstart the joint venture.
As explained by Ernesto Vargas-Guajardo, the chief executive officer and director of MVS Comunicaciones, partnering with FreedomPop was a strategic move in trying to achieve the aim of consistently providing optimum consumer value. And with FreedomPop’s proven track record in other mobile markets, Vargas-Guajardo is confident that the project will lead to similar efforts in the future. FreedomPop seems to echo those remarks. According to the MVNO, it is looking to finetune a particular business model that should serve as a blueprint for future similar deals in mobile markets in Germany, Italy, Australia, and certain regions in Asia.
Known as a carrier that brings free voice calls and data services, FreedomPop currently makes full use of leased network capacity from major wireless carrier Sprint in the United States. Its basic free plan already comes with 200 minutes of voice calls, 500 text messages, and 500 megabytes of data. During the previous year, FreedomPop has expanded its operations in Europe, particularly in the United Kingdom and in Spain, and has managed to raise over $109 million in funding, including a $50 million Series C Round revealed early this year.
What makes FreedomPop click is that it takes full advantage of a freemium structure in attracting customers, then upsells them into better packages that come with more value added features, like a safety mode that prevents overage fees. It is also quite flexible in allowing customers to purchase mobile devices directly from the carrier, or just get a SIM card that can be readily activated on the customers’ handset.
Although FreedomPop’s wireless service in Mexico is expected to debut a few months from now, interested customers can already apply for a beta offering as early as now. For more deals, you can explore other plans and phones from FreedomPop at Wirefly now.
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