FreedomPop’s retail expansion efforts are beginning to bear fruit -- the mobile virtual network operator (MVNO) is launching its wireless services and mobile devices in over 1,100 Target locations across the United States, as well as on Target’s official website. Basically, the partnership will see the retail giant offer FreedomPop’s SIM cards for five bucks and Android powered smartphone devices starting at a very affordable $59.
As explained by Steven Sesar, the chief operating officer of FreedomPop, the MVNO has had success delivering its freemium wireless offerings through its website only, but now it is high time the carrier expands into retail with the help of known brands such as Target. As for Target, its ambition to compete with Walmart (who has built a considerable presence in the world of prepaid) should get a boost by joining forces with FreedomPop.
FreedomPop is a good example of a service provider that takes full advantage of a freemium approach in offering mobile services. The irresistible free pricing certainly works well in attracting customers, who can enjoy 200 minutes of voice calls, 500 text messages, and 500 megabytes of data every month, free of charge. And if users like what they see with the MVNO, they can proceed to availing of bigger packages or other add-on inclusions, like a safety mode that minimizes overage fees, or extra phone numbers for customers in locations outside the United States. Moreover, by offering SIM cards as well as devices, FreedomPop’s customers can easily activate their phones on their own. And who can forget the yearly plan it debuted back in August earlier this year? By paying only $49 for the whole year, customers get 1,000 voice call minutes, another 1,000 text messages, and 1 gigabyte of data monthly.
It is no secret that the prepaid mobile market in the United States is approaching competitive levels never seen before, and FreedomPop may have made the right decision to boost its presence by teaming up with a familiar retail brand such as Target. Furthermore, the mobile operator has also done well in broadening its coverage -- for the longest time, it has leased network capacity from Sprint, but back in December of last year, the company had announced that it had struck a partnership with AT&T, rolling out SIM cards, plus an LTE mobile hotspots, that can work on the network of the number two biggest carrier in the country.
Feel free to check out our FreedomPop Review for more information about this carrier.
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