Samsung is offering $100 credit to owners of Galaxy Note 7 units, that is if they decide to to exchange their defective handset for any other smartphone made by the South Korean mobile giant. For those Galaxy Note 7 owners who are looking to get another brand instead, they will only get $25 off from Samsung. This offer by the company applies to all Galaxy Note 7 devices, including the original ones sold last month and also the replacement units shipped in recent weeks.
Back when it first recalled its latest phablet offering, Samsung gave refunds or replacement units to Galaxy Note 7 owners, plus a $25 credit. But because of lingering overheating battery issues, even in the replacement units, the South Korean phone maker has decided to permanently discontinue all sales and production of the device.
Needless to say, the decision to kill off one of its flagship devices will have serious repercussions, both financially and branding wise. Not only will Samsung have to deal with losses tied to the failure of the Galaxy Note 7, but it also have to work to regain the trust that was lost among its customers. By offering the $100 credit, it appears that the company is trying to stop the bleeding, and perhaps more importantly, try to keep customers from abandoning the Samsung brand.
According to information presented by mobile app solutions provider Apteligent, a whole lot of users are still actually using Galaxy Note 7 units around the world. Global usage peaked last Monday, then began to drop a day later after Samsung made its announcement to completely stop selling and building the phablet. Still, usage remains 7 percent higher compared to the time when Samsung first recalled the device last month.
Moreover, as pointed out by Apteligent, more than a million Galaxy Note 7 devices were still being used across the globe as of Wednesday night. This means that around 40 percent of all owners of Galaxy Note 7 devices have chosen not to follow Samsung’s instructions to immediately stop using the handset.
In the recall notice posted by the United States Consumer Product Safety Commission (CPSC), it was reported that Samsung has received 96 reports of overheating Galaxy Note 7 devices in America, including 23 new reports since September 15th, the date of the first recall. Samsung has also received 13 reports of burns and 47 reports of property damage as a result of overheating Galaxy Note 7 units.
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