As reported by The Telegraph, it is quite possible that Google has plans to release its own smartphone later in 2016, and we are not talking about a Nexus handset. According to the UK based news publishers, the tech giant is reportedly in discussions with various wireless carriers about launching a smartphone branded under the Google name. While no information regarding details about the device’s features nor its availability, it was suggested that this Google branded phone was an effort by the company to offer a vessel for an even better Android mobile operating system.
Most of the Android community already know that while Google is in charge of designing Nexus handsets, the tech giant typically collaborates with various phone makers in building that device. Past phone makers that have partnered with Google include LG, Motorola, and Huawei. On an interesting side note: Google actually acquired Motorola in 2011 (to the tune of $12.5 billion) in a bid to enter into the world of mobile manufacturing. But in 2014, Google had sold most of Motorola to Lenovo, which meant that its smartphone building ambitions had to be put on hold.
Recently, Google acquired the services of Rick Osterloh, a former chief executive officer of Motorola. The purpose of Osterloh’s hiring was to streamline Google’s hardware lineup of products. Specifically, Osterloh’s job was to head a new operation that will not only oversee the existing Nexus series of smartphones and tablets, but also manage the production and development of Chromebook laptops and other Google devices.
But wait -- isn’t Google already busy with Project Ara? This project was created in order to develop an open hardware platform wherein smartphones can be built by way of modular components. Google has since folded Project Ara into its Android division, with Osterloh also heading the project.
Android is considered the most widely used mobile operating system in the planet right now, and it is no secret that Google wants to keep it that way. And one thing it can do is increase its efforts in the hardware front. According to Sundar Pichai, the chief executive officer of Google, the company is looking to be more in control of the design of future Nexus devices, and is even planning to release a Project Ara phone by 2017.
Of course, the most obvious question is -- will this pay off for Google? As mighty as Google is, it also has its share of projects that never really took off. Can the company pull this mobile manufacturing thing off? It remains to be seen for now.
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