In an increasingly mobile world, it was kind of inevitable. And now Google, the foremost expert on web searches, is confirming it -- searches done on mobile devices are now surpassing those made via personal computers.
In a post it published on its Inside AdWords blog, Google explained that billions of users search on Google for a very wide range of topics on a daily, hour-to-hour basis. But now, these consumers are increasingly doing it using their smartphones as opposed to turning on their computers or laptops to find some answers. As a matter of fact, Google's findings indicate that in 10 countries, including the United States and Japan, more Google searches were done on smartphones than on computers.
It was bound to happen for sure. The more people use their mobile devices everyday, the thinking was that eventually, they would shift their web surfing habits through their handsets and spend less and less time sitting in front of their computers in order to Google something.
The growing shift to mobile has certainly not gone unnoticed to website creators and online advertisers. They will have to make sure their content is now mobile friendlier, as more and more consumers go mobile when surfing the Internet. Moreover, Google's announcement last month that it was making changes to its search algorithms for mobile devices to rank websites that are more mobile-friendly should spur website developers and advertisers into action.
Apart from mentioning US and Japan, Google did not expound on which 8 other countries it was referring to that has more mobile Google searches and those done on computers. Still, US and Japan are considered two of the largest technology markets in the world. Even if one does not count other countries, data from these two should give people a glimpse of what is actually trending with regards to Google search dynamics.
In its post, Google mentioned about the growth of mobile searches in relation to the search giant's roll out of updates to its AdWords platform. A few of the changes include giving automobile makers the chance to take advantage of Automobile Ads, which is a new search ad format that displays images portraying the inside and outside of a vehicle. Another change now allows hotels to tap into Hotel Ads, which can display prices for various locations.
Mobile consumers typically want fast answers when they do Google searches. The new enhancements the tech giant is deploying to its AdWords platform should speed up the process for users from viewing search results to actually seeing the actual relevant content. For instance, ads that are displayed on mobile devices are now designed to be swiped as opposed to being clicked by a mouse.
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