For those who think SMS based text messaging is cool, wait till they get to experience Rich Communications Services (RCS). Or perhaps they already have and just do not know it. RCS is quite simply the next step when it comes to texting, with popular mobile apps like Facebook’s Messenger, LINE, and WhatsApp already offering messaging features that are way cooler than those regular SMS texts.
Just this week, Google has revealed that more than 40 different mobile operators and phone makers are now fully making use of its RCS platform -- that is 40 out of around 60 that already have support for the RCS standard. 40 is a significant leap from the 27 that the tech giant had announced exactly a year ago.
Google also took the opportunity to talk about Business Messaging, which is one of the core functionalities of its RCS platform. Using this feature, enterprises will be able to transmit verified RCS messages with boarding passes, alerts for potential credit card fraud, and even package delivery updates, just to cite a few examples. These messages can also be designed to come with recommended responses and specific actions, like contacting the airline’s customer service or requesting to change one’s seat for an upcoming flight.
It was in September of 2015 when Google had completed its acquisition of Jibe Mobile, a company that specializes in developing RCS messaging platforms. Google has since fully leveraged its Jibe acquisition in offering platforms to businesses for not only launching RCS services, but also for managing them.
2017 has since seen various mobile operators from Europe and Latin America avail of Google’s Jibe RCS cloud platform, including big names such as AT&T (in Mexico), America Movil, Celcom Axiata, Freedom Mobile, Oi, Telia and Telefonica. Recently this week, Google and major US wireless carrier Sprint have announced the results of their launch of RCS based messaging offerings. According to both companies, a number of advertisers, including 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel, and Subway, just to name a few, have already released promotional materials and campaigns by way of the RCS messaging platform.
It is no secret that Google is talking about its RCS platform just a few days before this year’s Mobile World Congress is set to start. And it is quite possible that in the next few days, the tech giant will be sharing some additional new updates regarding RCS messaging services.
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