Google has recently announced that it will be rolling out an update to its mobile search results that once again will boost the search results rankings of web pages that are optimized for mobile browsing or viewing over those pages that are not made mobile friendly. As stated by Google via an official blog post, it is planning to start deploying the update some time in May of this year.
Google had started flagging mobile friendly web pages back in late 2014 in its search results rankings. Several months later, the company had then proceeded to actually optimize the search results for users who use Google when searching on mobile devices. It may not have been a big deal back then, but by doing so, the search giant had given mobile users everywhere a means for distinguishing which web pages are easier to browse using their smartphone and tablet devices.
As explained by Klemen Kloboves, a Google Software Engineer, those who have already optimized their websites for mobile browsing will nothing to worry about regarding the latest updates. Kloboves further stated that despite the latest updates to the mobile search results, the focus is still on finding content with the best quality. So even if a website is not mobile friendly, if it offers good and relevant content, it may still rank higher in the search results rankings.
The latest updates to mobile search results are also aligned perfectly with the recent release of Google’s Accelerated Mobile Page (AMP) project. This program aims to speed up the loading of content of web pages on mobile devices by having them AMP enabled. And even though AMP enabled web pages will not necessarily rank higher under Google’s latest updates, they will continue to be labeled as such.
Google has built its massive empire on Internet search, and the voluminous revenues it generates from online advertising. As for searches done via mobile, this is beginning to become a significantly critical aspect of Google’s operations, especially now that more and more people around the world are browsing the web through their smartphones and tablet devices. In February early this year, Google had divulged that mobile search has helped the company generate $213 billion in earnings during the final quarter of 2015. And as revealed in a transcript of legal proceedings in a licensing battle between Google and Oracle, it turned out that the search giant paid over $1 billion to Apple in 2014 in order to keep its search bar present on iPhone and iPad devices.
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