For some time now, the mobile devices that Google has released under its Nexus branding have always had pretty competitive pricing. Sure, the Nexus 6 (made by Motorola) may come with a price of $649, but if you actually pause and consider the handset’s state of the art display screen, that cost may be justified. For the tech giant’s new Pixel smartphones, however, Android mobile users may have to expect to pay more.
According to a report published by Android Police, Google’s rumored new smartphone offerings for this year (that are not under the Nexus brand), the Pixel and Pixel XL smartphones (built in collaboration with HTC), will be starting at a price of $649. For context, a $649 price sounds like a pretty expected price for a high profile smartphone release such as Samsung’s Galaxy S7 or Apple’s iPhone 7. But compared to more recent Nexus releases, it is certainly pricey (the Nexus 6P, made by Huawei, was offered at $499 when it was first launched in the market). As for the bigger Pixel XL handset -- well, let us just say that it will almost certainly cost more tha $649.
Still, there is some talk that in order to make the $649 price easier to swallow for Android mobile users, Google is planning to offer the Pixel and the Pixel XL devices with phone financing options. Moreover, the tech giant will still be selling the new Pixel handsets directly, even though it was reported that among the Big Four wireless carriers in the United States, industry leader Verizon Wireless will be the only major mobile operator in America to push the smartphones in physical retail outlets.
Assuming there is some truth to the increased pricing of the upcoming Pixel smartphones, many an Android customer will no doubt be wondering as to the reason behind the bump in prices. Even though past Nexus devices have always boasted cool specifications and features, their pricing was never totally dependent on specs. But according to Sundar Pichai, the chief executive officer of Google, upcoming Google smartphones will for sure be sporting unique and maybe never before seen software features that will make them truly peerless in the market, and thus, command a more distinctive price range as well.
With its new Pixel devices, it looks as though Google is adopting a new approach to selling its smartphones. In some ways, the Nexus devices were more focused on early adopters and developers, i.e. at times being positioned as Android devices for the most die hard of all die hard Android fans out there. But for the upcoming Pixel handsets, they could target end users with a taste for devices with high end specs, and essentially, directly go against Android powered flagship devices manufactured by Samsung or LG. Can Google pull it off? We will find out when the Pixel devices debut about a couple of weeks from now.
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